Author: Eric Smith


Publication Date: Mar 17 2015


Pages: 23


Report Type: Presentation, PowerPoint



 Connected Computing Devices

Japan Tablet Survey 2014: Market Snapshot of Current owners




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Report Summary:

This report presents selected survey findings from a Q4 2014 Strategy Analytics survey relating to Tablet Owners and Tablet Intenders (those likely to purchase a Tablet within the next 12 months). In this series of reports, we describe the market overview for Tablet Owners and Intenders in 6 countries surveyed in 2014, namely the US, the UK, Japan, China, Brazil, and Poland. This particular report is about Japan and provides comparisons to a Q2 2012 survey of Tablet Owners and Intenders, where appropriate. The analysis assesses country specific market characteristics such as brand shares, purchase motivation, cellular connectivity and data plan adoption, weekly usage levels, usage in the work environment, application types used, ownership, and timeframes for future purchase.


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