CCD icon bigConnected Computing Devices

Connected Computing Devices

China Tablet Survey 2012 Market Snapshot of Current Owners

Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client.

Contact Us

Report Summary:

Strategy Analytics’ recent 2012 Tablet survey collected a wide range of market metrics related to the adoption and usage of consumer tablets and the preferences of current and potential owners. In this series of reports we describe the market overview for tablet owners in 6 countries, namely the US, UK, France, Germany, China and Japan. This report is about CHINA. The analysis assesses country specific market characteristics, such as distribution channels, screen size preferences, connectivity types, usage levels, application preferences, accessories bought, brand satisfaction and timeframes for replacement tablet purchase. The report series shows marked differences between countries, particularly between US/UK, France, Germany, and Asian markets, including the most popular applications, retail channels, perceived relevance of cellular connectivity, and brand perceptions. Despite Apple having dominated the tablet market so far, our analysis suggests that industry stakeholders could find many ways to address consumer needs from a variety of perspectives, and this will be explored in more depth in future survey research reports.
Table of Contents

  • Country brand shares
  • Channels to market
  • Purchase motivation
  • Screen sizes and preferences
  • Cellular connectivity and data plan adoption
  • Weekly usage levels
  • Tablet usage in the work environment
  • Applications types used
  • Accessories and attachment rates
  • Brand satisfaction
  • Timeframes for future tablet purchase

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: