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Connected Computing Devices

Apple Cuts down MacBook and Builds up iPad - Can It Work?



Report Summary:

Apple introduced a new OS for iPad at its 2019 Worldwide Developer’s Conference (WWDC) in a bid to make its iPads work a little more like PCs and a little less like smartphones. In the meantime, Apple has gradually cut down its MacBook lineup to just two screen sizes, eight SKUs, and one form factor. In this report, we explore exactly what iPadOS improves upon, where in the market MacBooks fit now (if at all), and what we believe Apple’s end game is.
Table of Contents

  1. Title & Summary
  2. Analysis
  3. Conclusions & Implications

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