CCD icon bigConnected Computing Devices

Ask the author
Author: David Watkins
Publication Date: Dec 02 2010
Pages: 22
 Report Type: Report, Word

Related Reports

Connected Computing Devices

Apples iPad Users Buying Intentions and Price Expectations



Please contact us to discuss pricing Contact Us

Report Summary:

In the space of a few short months, Apple’s iPad has achieved the status of iconic device in the world of connected digital media, sparking a new industry of tablet-tailored applications and services as well as a fast growing portfolio of competing devices. Our survey of nearly 5000 US and European consumers examined early adoption patterns, intention to buy and price expectations for the iPad. Apple’s competitors may be playing catch-up in the tablet market but they should take encouragement from the fact that many consumers remain supporters of other leading technology brands such as Samsung, Sony, Blackberry and Motorola. The fact that two thirds of potential iPad buyers want to spend less than $500 or EUR500 should also point to opportunities for competitors to gain market share.
Table of Contents

  • 1 EXECUTIVE SUMMARY
  • 2 SURVEY BACKGROUND AND METHODOLOGY
  • 3 SURVEY FINDINGS
    • 3.1 DEMOGRAPHICS
    • 3.2 IPAD USAGE HIGHEST IN ITALY
    • 3.3 APPLE HOUSEHOLDS AND IPAD OWNERSHIP
    • 3.4 INTENTION TO BUY
    • 3.5 PRICE EXPECTATIONS
    • 3.6 APPLE AND COMPETING BRANDS
    • 3.7 CONCLUSIONS ON COMPETITION AND BRAND
  • 4 CONCLUSIONS
    • 4.1 CONTACT THE AUTHOR OF THIS REPORT

List of Exhibits

  • 1 iPad Usage and Intention to Buy by Age Group
  • 2 Apple iPad: Claimed Ownership by Household Type
  • 3 Apple iPad: Claimed Personal Usage by Country
  • 4 Claimed iPad Ownership by Apple Household Type
  • 5 Apple iPad: Intention to Buy in next 12 Months
  • 6 Consumer Electronics: 12 month buying intentions
  • 7 iPad Intentions to Buy by Apple Household Type
  • 8 iPad Price Expectations
  • 9 iPad Average Price Expectations by Country
  • 10 iPad Buyer Sensitivity to Monthly Payments
  • 11 iPad Buying Intentions by Brand “Fan Base”
  • 12 iPad Usage by Brand "Fan Base"
  • 13 iPad Users: Mobile Phone used by Brand
  • 14 iPad Users: Personal Computer used by Brand

For more information about our services please contact us or email support@strategyanalytics.com

Report

  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Contact Sales

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message:
Change the CAPTCHA codeSpeak the CAPTCHA code
 

please enter captcha from left