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Connected Computing Devices

Analysis: Google Plots a Different Course in Tablet Segment

Report Summary:

For about a year, Google has teased that alongside the development of Android for large screen devices, they have also been working on a new tablet. At Google’s I/O 2023 event, the Pixel Tablet was fully unveiled and available for pre-order with June delivery. At $499, this device is part tablet and part smart speaker, a strategy that we don’t often see in the post-pandemic tablet market. Rather than focusing on productivity or creativity, Google is squarely keeping the Pixel Tablet in the home for entertainment, smart home control, and ambient voice assistance. There are few competitors left in this segment, which gives Google some room to redefine it and show how its partner OEMs can take advantage of it as well. The big question is what kind of follow-through and support Google will devote to this latest experiment.
Table of Contents

1. Analysis
    1.1 Focusing on the Home
    1.2 Controlling the Ecosystem
2. Conclusions and Implications
3. Related Reports
4. Analyst Contact

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