Author: Eric Smith


Publication Date: Aug 31 2018


Pages: 18


Report Type: Metrics, Excel



 Connected Computing Devices

Total Tablet Vendor & OS, Unit & Value Market Share by Region: Q2 2018 Results




Download Report

Report Summary:

Apple has focused on achieving greater tablet shipments at lower hardware prices in order to support their lucrative services revenue. Huawei has found success in the connected tablet market where other mobile-first companies still struggle to achieve such high rates of cellular attach rates. Microsoft leads innovation in the Detachable 2-in-1 Windows world and its newest product cycle has found growth in 2018. Even still, the tablet market declined 7% year-on-year in Q2 2018 as Android Slate shipments weighed the market down. Will other vendors differentiate their tablets in a way that attracts consumer demand once again or is the Android market in a race to the bottom?

Vendor strategies must change to unlock greater market growth and reach customers whom are hiding in plain view but are unimpressed with their current choices. By determining how competitors are positioned in the market, how to improve tablet portfolio/pricing, and which channels can improve market performance, industry players can be empowered to successfully approach the market and find the right customers to ultimately grow revenues and profit.


Table of Contents

  1. Title
  2. Contents
  3. The Story - Apple, Huawei, and Microsoft Hit Their Stride on Tablets in Q2 2018, Taking Share in Ultra-Competitive Market
  4. Analysis
  5. Data - Quarterly Vendor Global Tablet Shipments and Market Value
  6. Data - Vendor Tablet Shipments and Market Value by Region in Latest Quarter
  7. Data - Quarterly Vendor History of Tablet Shipments and Market Value by Region
  8. Data - Quarterly Vendor Tablet Average Selling Price (ASP) History
  9. Data - Vendor Tablet Shipments by Operating System in Latest Quarter
  10. Data - Quarterly Tablet Shipments by Operating System
  11. Data - Quarterly Tablet Shipment Summary by Region
  12. Definitions
  13. Methodology
  14. Country Coverage
  15. How Can We Help You?
  16. Contacts
  17. Pivot Table
  18. Flat File

For more information about our services please contact us or email support@strategyanalytics.com