Ever since 2015, there has been a boom in demand for Detachable 2-in-1s as Microsoft and several of its OEM partners refined the hardware design just in time for the introduction of Windows 10. While this wave of Detachable 2-in-1s have rewarded winners in the market with higher revenues and generous margins, only a handful of vendors can continue serving the enterprise and prosumer markets with devices priced in the $1000 range. Without price declines, further growth will be severely restrained.
We believe that vendors, component manufacturers, and retailers can successfully broaden the market with more Detachable 2-in-1 models to a wider swath of consumer needs and price tolerance. Vendors and retailers/channel partners must assess and plan for the threats they face in the crowded premium market. The most profitable players will have a strong grasp of which types of consumer they want to reach and pair marketing and distribution strategies toward that end. Component manufacturers and software developers must also understand essential user pain points to anticipate needed changes for winning designs.
In this report we forecast shipments, revenue, and installed base by form factor (Slate and Detachable 2-in-1) across the period of 2010-2022 as the Tablet vendors attempt to transform the device into a productivity solution. This report covers 6 regions of North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe, and Middle East & Africa. This report is published during Q3 2018, following actual Q2 2018 results. It updates and supersedes the Total Tablet Form Factor Shipment, Revenue, and Installed Base Forecast by Region 2010-2022: Q2 2018 Update report published in June 2018.