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Connected Computing Devices

Tablet Vendor & OS, Unit & Value Market Share by Region: Q1 2018

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Report Summary:

Apple and Amazon have made a focused effort on achieving greater tablet shipments at lower hardware prices in order to support their lucrative services revenue. Huawei has found success in the connected tablet market where other mobile-first companies still struggle to achieve such high rates of cellular attach rates. Even still, the tablet market declined 8% year-on-year in Q1 2018 as Android and Windows tablet and 2-in-1 shipments weighed the market down. Are there new strategies that other vendors can employ to turn their tablet business around or are vendors like Samsung, Lenovo, Asus, and Acer simply pivoting to the laptop market as Dell and HP already have?
This is why strategies must change to unlock greater market growth and reach customers whom are hiding in plain view but are unimpressed with their current choices. By determining how competitors are positioned in the market, how to improve tablet portfolio/pricing, and which channels can improve market performance, industry players can be empowered to successfully approach the market and find the right customers.
This report contains quarterly global tablet shipments, values, and average selling prices (ASPs) by major vendor and by operating system from Q1 2010 through Q1 2018 with forecasts for Q2 2018 through Q1 2019. Regions covered include North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe, and Africa & Middle East. This report updates and supersedes Global Tablet Vendor & OS, Unit & Value Market Share by Region: Q4 2017 published in February 2018.

Table of Contents

1.   Title
2.   Contents
3.   The Story - Amid Shrinking Tablet Market, Vendors Scramble to Claim their Own Corners of the Market for Growth
4.   Analysis
5.   Data - Quarterly Vendor Global Tablet Shipments and Market Value
6.   Data - Vendor Tablet Shipments and Market Value by Region in Latest Quarter
7.   Data - Quarterly Vendor History of Tablet Shipments and Market Value by Region
8.   Data - Quarterly Vendor Tablet Average Selling Price (ASP) History
9.   Data - Vendor Tablet Shipments by Operating System in Latest Quarter
10. Data - Quarterly Tablet Shipments by Operating System
11. Data - Quarterly Tablet Shipment Summary by Region
12. Definitions
13. Methodology
14. Country Coverage
15. How Can We Help You?
16. Contacts
17. Pivot Table
18. Flat File

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