With user behaviours changing during and after COVID to accommodate more work and schooling from home, there is an even higher reliance on connectivity outside the home. Although most tablets are used in the home with Wi-Fi, a growing share of tablets are Detachable 2-in-1s, meant for work on the go where Wi-Fi is not an ideal solution. Some mobile-first vendors are benefitting from connected tablet strategies and with 5G service becoming more commonplace, carriers have a unique opportunity to retool their marketing and pricing plans to bring more connected computing devices onto their networks.
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