Demand for cellular enabled Tablets has been disappointing. Although most tablets are used in the home with Wi-Fi, a growing share of tablets are Detachable 2-in-1s, meant for work on the go where Wi-Fi is not an ideal solution. Some mobile-first vendors are benefitting from connected tablet strategies and with 5G rolling out in developed markets this year, carriers have a unique opportunity to retool their marketing and pricing plans to bring more connected computing devices onto their networks.
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