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Author: Eric Smith
Publication Date: Nov 27 2018
Pages: 17
 Report Type: Regional Data Table, Excel

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Connected Computing Devices

Slate Tablet and Detachable 2-in-1 Price Tiers by Units, ASP, Value & by Operating System Forecast by Region 2010 - 2022: H2 18 Update



Report Summary:

Tablet ASPs are actually on the rise thanks to wider adoption of premium Detachable 2-in-1s like Surface, iPad Pro, and dozens of other PC-grade tablet models for enterprise and prosumers. However, many of the best selling Detachable 2-in-1s by major vendors are far into premium territory. There is only so much appetite for such expensive devices and in order to sustain adoption of profitable devices, vendors must drop prices to reach a wider consumer audience and maintain healthy growth. In this environment, it will become more challenging to achieve profit for many industry players that have grown accustomed to the high margins on premium devices.
Leaders are establishing themselves at the top of the market but there is tremendous potential for vendors to stake out the middle of the market where Detachable 2-in-1s can best compete for PC replacement and still command healthy revenues in relation to basic slates. We believe that vendors must seriously evaluate whether it makes sense for their brand to compete in every segment or if a more targeted strategy in specific tiers would maximize profitability as new Detachable 2-in-1s running Windows on ARM-based processors and Chrome Detachable 2-in-1s make their splash in the market this year.
 
This report addresses Tablet market value, unit sales, and ASPs by price tier by 2 form factors (Slate and Detachable 2-in-1) for the 6 regions of North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe, and Middle East & Africa as well as the global total for the years 2010 to 2022. This report is published during Q4 2018, following actual Q3 2018 results. It updates and supersedes the Tablet Price Tiers by Units, ASP, Value & by Operating System Forecast by Region 2010-2022: H1 18 Update report published in June 2018.
Table of Contents

  1. Title
  2. Contents
  3. The Story - The Premium Tablet Market Is Hot but Can It Continue to Grow?
  4. Analysis
  5. Data - Total Tablet Price Tier Shipments, Revenue, and Average Selling Price (ASP) by Region
  6. Data - Total Tablet Price Tier Shipments by Operating System by Region
  7. Data - Slate Tablet Price Tier Shipments, Revenue, and Average Selling Price (ASP) by Region
  8. Data - Slate Tablet Price Tier Shipments by Operating System by Region
  9. Data - Detachable 2-in-1 Price Tier Shipments, Revenue, and Average Selling Price (ASP) by Region
  10. Data - Detachable 2-in-1 Price Tier Shipments by Operating System by Region
  11. Definitions
  12. Methodology
  13. Country Coverage
  14. How Can We Help You?
  15. Contacts
  16. Pivot Table
  17. Flat File

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