Tablets are the perfect device for consuming entertainment and have become mini-TVs around the home and car. As such, the global installed base has eclipsed 800 million units. To the detriment of tablet vendors, operators, and media companies searching for additional revenues, this massive addressable audience for premium video experiences is not growing any longer. The type and size of tablets in consumers' hands matters when planning how to target resources more effectively.
Fortunately, market trends are showing positive signs for vendors executing a targeted strategy with large screened tablets and specifically in 2-in-1 tablet form factors. While demand is shifting away from 7” to 9” inch tablets, the 10” and up category is showing fantastic growth. We believe this market dynamic provides ample opportunity for vendors, operators, and media companies to connect with consumers on improved accessibility and viewing experiences of premium content. Amazon's tablet strategy has revealed only a glimpse of what is possible when tablets can be paired with a powerful media offering.
This report segments the Tablet market into 6 screen sizes and by 2 form factors (Slate and Detachable 2-in-1), with market share and unit volume shipment and installed base forecasts across the period of 2010-2022. The six regions forecasted are North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe, and Middle East & Africa. This report is published during Q3 2018, following actual Q2 2018 results. This report updates and supersedes the Slate Tablet and Detachable 2-in-1 Display Size Shipment and Installed Base Forecast: 2010-2022: Q2 18 Update report published in June 2018.