Connected Computing Devices

Preliminary Global Tablet Shipments and Market Share: Q3 2018 Results




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Report Summary:

In a down market, several vendors have increased their tablet shipments in 2018 by lowering prices or riding high on new model releases. In Q3 2018, only two major vendors, Huawei and Microsoft, showed positive unit shipment growth. Aside from these standouts, Samsung and Apple also added market share this quarter by outperforming the market. The global tablet market declined 10% year-on-year in Q3 2018 and shipments in all three major ecosystems fell. Microsoft's success and leadership in Detachable 2-in-1s is not lifting its OEM partners up with them and success in the Android market is extremely difficult to manage. Is the market set for greater consolidation or are tablet vendors planning more compelling marketing or pricing to induce higher demand?

Vendor strategies must change to unlock greater market growth and reach customers whom are hiding in plain view but are unimpressed with their current choices. By determining how competitors are positioned in the market, how to improve tablet portfolio/pricing, and which channels can improve market performance, industry players can be empowered to successfully approach the market and find the right customers to ultimately grow revenues and profit.
This report contains quarterly global tablet shipments by Operating System and Top Five Vendors from Q1 2010 through Q3 2018. Platforms covered include iOS, Android, and Windows. This report updates and supersedes the Preliminary Global Tablet Shipments and Market Share: Q2 2018 report published in July 2018.


Table of Contents

  1. Title
  2. Contents
  3. The Story - Tablet Market Falls 10% as a Handful of Vendors Claim Victory
  4. Analysis
  5. Data - Total Tablet Shipments by Operating System
  6. Data - Top Five Tablet Vendors by Shipments in Q3 2018
  7. Definitions
  8. Methodology
  9. Country Coverage
  10. How Can We Help You?
  11. Contacts
  12. Pivot Table
  13. Flat File

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