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Connected Computing Devices

Preliminary Global Tablet Shipments and Market Share: Q2 2018 Results



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Report Summary:

Apple has focused on achieving greater tablet shipments at lower hardware prices in order to support their lucrative services revenue. Huawei has found success in the connected tablet market where other mobile-first companies still struggle to achieve such high rates of cellular attach rates. Microsoft leads innovation in the Detachable 2-in-1 Windows world and its newest product cycle has found growth in 2018. Even still, the tablet market declined 6% year-on-year in Q2 2018 as Android Slate shipments weighed the market down. Will other vendors differentiate their tablets in a way that attracts consumer demand once again or is the Android market in a race to the bottom?
Vendor strategies must change to unlock greater market growth and reach customers whom are hiding in plain view but are unimpressed with their current choices. By determining how competitors are positioned in the market, how to improve tablet portfolio/pricing, and which channels can improve market performance, industry players can be empowered to successfully approach the market and find the right customers to ultimately grow revenues and profit.
This report contains quarterly global tablet shipments by Operating System and Top Five Vendors from Q1 2010 through Q2 2018. Platforms covered include iOS, Android, and Windows. This report updates and supersedes Preliminary Global Tablet Shipments and Market Share: Q1 2018 published in May 2018.

Table of Contents

1.   Title
2.   Contents
3.   The Story - Apple, Huawei, and Microsoft Hit Their Stride on Tablets in Q2 2018, Taking Share in Ultra-Competitive Market
4.   Analysis
5.   Data - Total Tablet Shipments by Operating System
6.   Data - Top Five Tablet Vendors by Shipments in Q1 2018
7.   Definitions
8.   Methodology
9.   Country Coverage
10. How Can We Help You?
11. Contacts
12. Pivot Table
13. Flat File

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