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Connected Computing Devices

Preliminary Global Tablet Shipments and Market Share: Q1 2018



Report Summary:

Apple and Amazon have made a focused effort on achieving greater tablet shipments at lower hardware prices in order to support their lucrative services revenue. Huawei has found success in the connected tablet market where other mobile-first companies still struggle to achieve such high rates of cellular attach rates. Even still, the tablet market declined 7% year-on-year in Q1 2018 as Android and Windows tablet and 2-in-1 shipments weighed the market down. Are there new strategies that other vendors can employ to turn their tablet business around or are vendors like Samsung, Lenovo, Asus, and Acer simply pivoting to the laptop market as Dell and HP already have?
    
This is why strategies must change to unlock greater market growth and reach customers whom are hiding in plain view but are unimpressed with their current choices. By determining how competitors are positioned in the market, how to improve tablet portfolio/pricing, and which channels can improve market performance, industry players can be empowered to successfully approach the market and find the right customers.

Table of Contents

1.   Title
2.   Contents
3.   The Story - Amid Shrinking Tablet Market, Vendors Scramble to Claim their Own Corners of the Market for Growth
4.   Analysis
5.   Data - Total Tablet Shipments by Operating System
6.   Data - Top Five Tablet Vendors by Shipments in Q1 2018
7.   Definitions
8.   Methodology
9.   Country Coverage
10. How Can We Help You?
11. Contacts
12. Pivot Table
13. Flat File

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