CCD icon bigConnected Computing Devices

Connected Computing Devices

Global Tablet Vendor & OS, Unit & Value Market Share by Region: Q4 2017

Report Summary:

Apple had been on a run of 13 quarters of declining year-on-year shipments but the company has put together three straight quarters of year-on-year growth in 2017. During Q4 2017, Huawei and Amazon also kept up their pace of strong gains in their respective corners of the Android market. Despite this progress, Android market leaders Samsung and Lenovo posted double-digit negative shipment growth in Q4 2017 and the overall tablet market still declined by 12% year-on-year compared to Q4 2016 and fell 9% for the entire year compared to 2016. Are Apple, Huawei, and Amazon showing a path for recovery or is the market just consolidating around these vendors in the midst of a longer period of market contraction? Can other vendors change their strategies to push the market back into positive territory?

This is why strategies must change to unlock greater market growth and reach customers whom are hiding in plain view but are unimpressed with their current choices. By determining how competitors are positioned in the market, how to improve tablet portfolio/pricing, and which channels can improve market performance, industry players can be empowered to successfully approach the market and find the right customers.
This report contains quarterly global tablet shipments, values, and average selling prices (ASPs) by major vendor and by operating system from Q1 2010 through Q4 2017 with forecasts for Q1 2018 through Q4 2018. Regions covered include North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe, and Africa & Middle East. This report updates and supersedes Global Tablet Vendor & OS, Unit & Value Market Share by Region: Q3 2017 published in November 2017.

Table of Contents

1.   Title
2.   Contents
3.   The Story - Tablet Market Recovery Underway or a Consolidation Around Apple, Huawei, and Amazon?
4.   Analysis
5.   Data - Quarterly Vendor Global Tablet Shipments and Market Value
6.   Data - Vendor Tablet Shipments and Market Value by Region in Latest Quarter
7.   Data - Quarterly Vendor History of Tablet Shipments and Market Value by Region
8.   Data - Quarterly Vendor Tablet Average Selling Price (ASP) History
9.   Data - Vendor Tablet Shipments by Operating System in Latest Quarter
10. Data - Quarterly Tablet Shipments by Operating System
11. Data - Quarterly Tablet Shipment Summary by Region
12. Definitions
13. Methodology
14. Country Coverage
15. How Can We Help You?
16. Contacts
17. Pivot Table
18. Flat File

For more information about our services please contact us or email


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $4899.
  • UK visitors will be charged £3600.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left