Global Tablet shipments for Q4 2015 fell to 69.6 million units, down 11% annually from 78.4 million in Q4 2014 and up 35% sequentially on high seasonality from 58.7 million units in Q3 2015. Apple retained the top spot among all branded vendors with 19% market share. Samsung retained the top spot among Android Tablet vendors, while Microsoft became the top Windows Tablet vendor in Q4 2015.
This report contains quarterly global tablet shipments, values, and average selling prices (ASPs) by major vendor and by operating system from Q1 2010 through Q4 2015 with an estimate for Q1 2016. Regions covered include North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe, and Africa & Middle East. This report updates and supersedes Global Tablet Vendor & OS, Unit & Value Market Share by Region: Q3 2015.