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Connected Computing Devices

Global Tablet Vendor & OS, Unit & Value Market Share by Region: Q2 2017

Report Summary:

After 13 straight quarters of year-on-year shipment declines, Apple posted a sensational increase in Q2 2017 of +15%. Meanwhile Huawei has thrilled the industry for the last two years with sustained growth through a proven strategy of partnering with carriers and a good portfolio mix, tacking on 42% growth this quarter. Still, the overall tablet market declined by 7% year-on-year in Q2 2017 as many vendors experience difficulty in adjusting to new market trends and consumer demand. Can other industry players duplicate Apple and Huawei's success or will they continue an aggravating journey through the market?

This is why strategies must change to unlock greater market growth and reach customers hiding in plain view but are unimpressed with their current choices. By determining how competitors are positioned in the market, how to improve tablet portfolio/pricing, and which channels can improve market performance, industry players can be empowered to successfully approach the market and find the right customers.

This report contains quarterly global tablet shipments, values, and average selling prices (ASPs) by major vendor and by operating system from Q1 2010 through Q2 2017 with an estimate for Q3 2017. Regions covered include North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe, and Africa & Middle East. This report updates and supersedes Global Tablet Vendor & OS, Unit & Value Market Share by Region: Q1 2017 published in May 2017.

Table of Contents

1.   Title
2.   Contents
3.   The Story - Can Industry Players Duplicate Apple and Huawei Success?
4.   Analysis
5.   Data - Quarterly Vendor Global Tablet Shipments and Market Value
6.   Data - Vendor Tablet Shipments and Market Value by Region in Latest Quarter
7.   Data - Quarterly Vendor History of Tablet Shipments and Market Value by Region
8.   Data - Quarterly Vendor Tablet Average Selling Price (ASP) History
9.   Data - Vendor Tablet Shipments by Operating System in Latest Quarter
10. Data - Quarterly Tablet Shipments by Operating System
11. Data - Quarterly Tablet Shipment Summary by Region
12. Definitions
13. Methodology
14. Country Coverage
15. How Can We Help You?
16. Contacts
17. Pivot Table
18. Flat File

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