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Connected Computing Devices

Global Apple iPad Shipments by Model: Q2 2023 Results

Report Summary:

Apple has not been immune to the tumultuous economic environment and post-COVID lull in demand that has pushed tablet demand lower in 2023. The total tablet market was down 22% year-over-year, which matched Apple's performance as the company shipped 11.5 million units. While demand is shifting toward more productivity capable detachable tablets, consumers are downgrading which models they buy to fit within their budgets. Looking into Apple's iPad shipments by model sheds light on this phenomenon as the lower priced 9th generation iPad ranked as highest in demand for the quarter and overall demand shifted more toward the lower tier models for Apple. This report contains quarterly global tablet shipments by model family and generation for Apple's iPad devices from Q1 2020 through Q2 2023 with forecasts until Q4 2024.
Table of Contents

1. Title
2. Contents
3. Executive Summary - Apple iPad Model Mix Changing as Consumers Stretch Budgets in Tough Economy
4. Charts
5. Pivot Table
6. Data - Global iPad Shipments by Family
7. Data - Global iPad Shipments by Model
8. Definitions
9. Methodology
10. Country Coverage
11. Contacts
12. Flat File

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