The key specifications that impact smartphone retail launch price are:
- Brand (Apple or Samsung)
- Display resolution (quality) >450ppi
- Camera Resolution of 16-19.999MP
- Operating System - not being a Windows Phone
To maximise retail launch price a large screen is simply no longer enough and surprisingly can be reduced in size if coupled with spec-busting features such as screen resolution or a high spec camera.
Global average retail launch prices for all smartphones irrespective of specifications has remained relatively static from 2007-2015. Generally retail launch prices follow standard depreciation curves; as higher spec’d products launch, the standard spec’d prices are pushed down or are adopted by the “affordable” vendors.