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Author: Steve Entwistle
Publication Date: Jan 10 2012
Pages: 7
Report Type: Insight, Word

PriceTRAX Tactical Acumen in Handset Retail Pricing Trends

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Report Summary:

Strategy Analytics recently announced the release of its PriceTRAX database. PriceTRAX is a cellular handset pricing database, providing device specific details on contract tariff and/or pay as you go (PAYG) retail cost. This insight introduces the capabilities of PriceTRAX, as well as giving a general overview of the processes behind such a comprehensive and up-to-date intelligence tool. PriceTRAX is available as a standalone product or forms a fully integrated solution with Strategy Analytics’ SpecTRAX database. Existing Strategy Analytics clients will already be aware of our powerful SpecTRAX database, providing a monthly update on existing handset specification and global availability. PriceTRAX adds the handset retail price to the mix. The addition of this significant 3rd dimension means together, PriceTRAX and SpecTRAX are a formidable market intelligence tool that our clients are already finding indispensable. In combination, PriceTRAX and SpecTRAX can analyse links between handset specification and price to consumers; therefore providing a benchmark against which to test specifications and generate pricing versus specification trends.

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