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Author: Phill Maling
Publication Date: Jun 23 2016
Pages: 10
Report Type: Report, PowerPoint

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Smartphone prepaid/unsubsidised retail price change 2014-2016

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Report Summary:

Smartphone retail price spread has increased in the last two years:

  1. There are more affordable smartphones in 2016 compared to 2014
  2. There are more expensive smartphones in 2016 compared to 2014
  3. 5-inch displays are becoming the norm, which broadens price distribution down into lower price tiers.


Average prepaid and unsubsidised retail prices for smartphones has not changed significantly over the past 6 years that Strategy Analytics’ PriceTRAX Service has been tracking them and sits at approx. 300 USD.

However, when comparing price distribution there are differences creeping in as the smartphone market evolves, with the addition of super-premium devices counterbalanced by lower cost entry level devices.

This price range extension maintains a stable mean price. By plotting price distribution curves it is possible to identify more subtle changes to smartphone retail price.

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