Author: Phill Maling


Publication Date: Mar 30 2015


Pages: 9


Report Type: Presentation, PowerPoint



 Pricetrax

Vodafone Ireland - Product Portfolio Analysis




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Report Summary:

Vodafone Ireland’s smartphone portfolio and specification trends over the past 12 quarters have been profiled using Strategy Analytics’ SpecTRAX database. Portfolio size (SKU count), OEM spilts, Network Generation trends (shift to LTE), Display Size, Camera Resolution and Processor Speed trends are shown over time. Interestingly smartphones from Sony Mobile account for approx. 25% of the Q1 2015 device portfolio for Vodafone Ireland, equalling Samsung. SpecTRAX shelf share analysis can be used to identify trends across over 300 unique device specifications including display, camera, processor, connectivity (Bluetooth/NFC/WiFi), operating systems etc. This data can also be integrated with PriceTRAX handset pricing data (prepaid/unsubsidised/post-paid) to create spec versus price trends.


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