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Author: Phill Maling
Publication Date: Jul 27 2012
Pages: 9
Report Type: Presentation, PowerPoint


Observing Spanish Smartphone Pricing Dynamics Are Subsidies Changing

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Report Summary:

Mobile Network Operators (MNOs) conducted an experiment in Spain earlier this year by significantly reducing the subsidies applied to smartphones bought on a contract. Analysis of data from PriceTRAX on retail pricing of smartphones has identified that not all MNOs took part; Orange did not increase its handset prices at all in Spain and since the initial jump of over €100 in April/May, the average smartphone cost on a contract has fallen.

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