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Author: Stuart Robinson
Publication Date: Oct 21 2015
Pages: 9
Report Type: Report, PowerPoint

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Pricetrax

Apps Processor Vendor Smartphone Pricing Trends



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Report Summary:

SpecTRAX model counts show that smartphone models powered by a Qualcomm apps processor (AP) are the most widely available with over 1300 models currently on sale globally. MediaTek is the next closest chip competitor but with only half as many model counts as Qualcomm. This report analyses retail pricing trends for unsubsidised and prepaid smartphones from the last 12 quarters of specification and pricing data available from the Strategy Analytics SpecTRAX & PriceTRAX databases.

Smartphone retail pricing analysis focusing on AP vendor averages shows devices based on Apple’s APs having the highest average retail price (attributed to brand exclusivity). Apple is closely followed by Samsung AP processors which have enjoyed a recent increase in average retail price. The steep increase in retail price for Samsung-powered smartphones occurred at the time when the Exynos-based S6 & S6 Edge flagships appeared (previously Samsung offered Exynos & Snapdragon device variants).

Qualcomm-based device pricing has remained static across the 12 quarters tracked with little deviation from the average price of 273USD (excluding tax).



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