Oppo launched two new smartphones in the Czech Republic market at the start of Q3'21. The Oppo Reno5 5G launched at CZK 11,399, (USD $526) and the Oppo Reno5 Z was priced at CZK 8,999 (USD $415).
Oppo saw strong promotion from all three major operators in the Czech Republic (T-Mobile, Vodafone, and O2). Banner adverts were dedicated to OPPO Reno5 5G and OPPO Reno5 Z offers showing Chinese vendors becoming mainstream.
Chinese smartphone brand pricing in the Czech Republic (Strategy Analytics):
Above, we display retail price evolution for 5G smartphones by brand from Q2 2020 to Q3 2021. The downward price pressure is evident in terms of the lowest retail price points available during each quarter.
Average retail price tells a similar story, with Oppo & Xiaomi's price falling by approx. 50% for 128GB 5G smartphones:
Vivo recently joined Oppo, Xiaomi & Huawei in the Czech Republic with 128GB 5G (Sub-6) variants of the X60 Pro (
929 USD) and V21 (
465 USD). The gap left by Huawei (and now LG) is ready to be exploited.
Additional breakdowns by channel, by model and a range of other attributes are available to clients.
Oppo has already achieved success in Western Europe with significant sales volumes in Italy Netherlands, France, Germany (to name just a few).
Oppo has ramped Eastern European presence over the last few years and has seen success in Russia most notably while developing good presence in Romania, Poland, and Ukraine. So what is the outlook for the Czech Republic smartphone market?
Strategy Analytics' Smartphones Blog includes a snapshot and forecast for the Czech Republic.
Deep dives into smartphone retail pricing and specifications are accomplished with Strategy Analytics' PriceTRAX monitoring tool which tracks and analyses operator and retailer dynamics. PriceTRAX's
NEW Visual Platform provides an easy to use and fully customisable analytical toolkit for competitive benchmarking, portfolio gap analysis and real-time tracking from data covering 350 channels in 54 countries. AI/Machine Learning based retail price predictions and forecasting are due to be released very soon.
PriceTRAX clients use the database and dashboards to track and analyse mobile device retail and contract pricing (prepaid, unsubsidised, post-paid, SIMO).
To see how Strategy Analytics’ PriceTRAX database can support pricing decisions and how our web UI and visual dashboard platform might help you: click here
Or email:
Phill Maling: pmaling@strategyanalytics.com