Tracking smartphone retail prices
Pre-launch to mainstream to refurbished

PriceTRAX Lifecycle Dashboard

Make calculated pre-launch pricing decisions for strategic smartphone releases.

PriceTRAX Lifecycle Dashboard
Lifecycle Monitoring

Track cell phone retail pricing to respond quickly to mainstream market changes.

PriceTRAX Trade In and Refurbishment Dashboard
Trade In & Refurbished

Price tracker to set refurbished CPO smartphone prices.

PriceTRAX Lifecycle Dashboard
Retail Price Predictions

Accurate online smartphone retail price forecasts.


The 7 Deadly Sins
of Smartphone Price Management

Pricing your smartphone contract deals with pinpoint precision is vital to your brand’s market positioning. See our seven deadly sins of mobile phone contract price-setting.

PriceTRAX Blogs and Podcasts Blogs and Podcasts

5G smartphone prices crash 40% however one feature justifies a 130 USD price premium

by Phill Maling | Oct 19, 2020

In one year the median retail price of 5G smartphones has nose-dived by 40%. This was reported in Strategy Analytics’ recent TRAX webinar revealed the 5G retail price fall, and recently backed up by a 50% reduction in wholesale ASPs determined by our Emerging Device Technologies (EDT) Research Service.

mmWave vs Sub-6 Smartphone Retail Prices:

Sub 6 mmWave

Multiple regression analysis of PriceTRAX global prices and key BoM specs shows that Android smartphones with mmW features command a price premium of 130 USD. Apple’s recent iPhone 12 model family suggests a different value for iOS smartphones.

We predict that the retail price of smartphones featuring mmW will be driven down as the component supply base expands.  The cost of mmW technology is high partly due to some components currently being single sourced.  RF & Wireless Components (RFWC) research recently reported that Qualcomm supplied the only commercially available and enabled mmWave chipsets. According to the Handset Components Technology (HCT) service; mmWave is due to see a boom in SKU counts during 2H 2021 after HiSilicon, Samsung & MediaTek mmWave enabled smartphones launch.

For more information on how we can support you with pricing data, insights and analytics please click on the individual service names: TRAX, HCT & RFWC

Or email:

TRAX:    Phill Maling

HCT:      Sravan Kundojjala

RF:         Chris Taylor

Previous Post: Now you see it, now you don’t: 3 UK smartphone finance | Next Post: Oppo Retail Pricing for Reno5 and Reno5 Z in the Czech Republic
PriceTRAX Webinars and Events Webinars and Events
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