Author: Phill Maling


Publication Date: Oct 18 2017


Pages: 15


Report Type: Webinar Replay



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 Pricetrax Secondhand

How will the iPhone launches affect your Apple device second-hand and trade-in pricing?




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Report Summary:

In this webinar we revisit our secondhand and trade-in price prediction for the iPhone 7 (from October 2016) and demonstrate the potential disruption caused by the simultaneous announcement of iP8/8+ and iPX.

Apple’s portfolio has evolved, increasing the price range of its devices with the iPX exclusively in the Ultra-Premium tier.

We explore how disruptive the iPX could be on existing product prices, which hinges on a successful launch and conversion of iPhone enthusiasts to the new device.

The change of tact from Apple could impact operators who have annual upgrade programmes with a high volume of late iP7/7+ adopters.

Trade-in prices are holding for iP7 but the secondhand price has slipped slightly. With weekly price monitoring this change in price trend can be ruled in/out over the coming months.

PriceTRAX Secondhand will continue to monitor device prices and we will continue to review our predictions based on real-time data.




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