Xiaomi Split Redmi Brand and Launched Note 7

Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

Xiaomi split Redmi as a separate brand in order to strength its marketing presence in different segments. The company introduced the new Redmi brand in Beijing, China on January 10th 2019, as well as the first model under the separate brand: Redmi Note 7. It is a price competitive model and would generate meaningful volumes for Xiaomi in 2019.

We viewed the brand split as a wise move too, but the company need to carefully manage internal competition and cannibalization risk.

Table of Contents

1. Executive Summary
2. Key Model Analysis
3. Xiaomi Smartphone Shipments by Sub-Brands
4. Xiaomi Smartphone Shipments by Overseas Markets
5. Xiaomi Smartphone Brand Analysis
6. Conclusion
7. How Can We Help You
8. Analyst Contacts

For more information about our services please contact us or email

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left