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Author: Yiwen Wu
Publication Date: Sep 13 2017
Pages: 8
 Report Type: Insight, Word

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Will Under-Priced MIX 2 Lift Xiaomi’s Branding?



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Report Summary:

Xiaomi announced its latest flagship model MIX 2 and upgraded high end model Note 3 in Beijing on September 11th. MIX 2 adopted the similar industry design of predecessor model MIX, but coming with a 18:9 bezel-less display and Snapdragon 835 chipset ready for mass production. It is the vendor’s latest initiatives to lift up branding and enhance product portfolio. Note 3 is positioned as a bigger Mi 6 with upgraded camera function. How competitive are these two newly-launched models? What are their pros and cons?  What are the risks Xiaomi need to be aware well in order to maintain strong momentum this year?


Table of Contents

1. Executive Summary
2. Key Trend Analysis
3. Model Pictures
4. Conclusion
5. How Can We Help You
6. Analyst Contacts

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