Author: Yiwen Wu

Publication Date: Feb 21 2019

Pages: 7

Report Type: Insight, Word


Will Mi 9 Help Xiaomi to Reach Female Segment?

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Report Summary:

Xiaomi launched Mi 9, Mi 9 SE, and Mi 9 Transparent on February 20th, 2019 in Beijing, China. They are the first Mi-branded models after splitting low cost Redmi brand. Xiaomi is clearly eyeing the lucrative $300-$400 price segment and the female-oriented market in China. Will Mi 9 help Xiaomi to remove the “cost performance leader” tag and attack premium segment?

Table of Contents

1. Executive Summary
2. New Model Analysis
3. New Model Forecast
4. Conclusion
5. How Can We Help You
6. Analyst Contacts

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