Multi-branding strategy has become a major trend among leading Chinese OEMs: Huawei, Xiaomi, OPPO, vivo, and Transsion have already launched multiple brands recent years, targeting different price bands and user segments. What implications do Samsung, LG and other OEMs take?
Xiaomi a Premium Brand for UK Smartphone Buyers?
Global Smartphone Shipments Expect to Fall -1% YoY in 2023
Mar 07, 2023
Honor Magic 5 Series Hit China Market with Aggressive Pricing.
Smartphone Sales Volume will Show flat YoY in 2023
Mar 06, 2023