Author: Yiwen Wu


Co Author: Linda Sui


Publication Date: Apr 23 2019


Pages: 12


Report Type: Insight, Word



 Smartphones

Why Top Chinese OEMs Embrace Multi-Brand Strategy?




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Report Summary:

Multi-branding strategy has become a major trend among leading Chinese OEMs:  Huawei, Xiaomi, OPPO, vivo, and Transsion have already launched multiple brands recent years, targeting different price bands and user segments. What implications do Samsung, LG and other OEMs take?



Table of Contents

1. Executive Summary
2. Huawei Multi-brand Analysis
3. Transsion Multi-brand Analysis
4. Xiaomi Multi-brand Analysis
5. OPPO Multi-brand Analysis
6. vivo Multi-brand Analysis
7. Leading Chinese OEMs Multi-brand Strategy Comparison Charts
8. Conclusions
9. How Can We Help You
10. Analyst Contacts

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