Smart_PhonesSmartphones

Ask the author
Author: Yiwen Wu
Co Author: Linda Sui
 Publication Date: Apr 23 2019
Pages: 12
 Report Type: Insight, Word

Related Reports

Smartphones

Why Top Chinese OEMs Embrace Multi-Brand Strategy?



Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.
Login

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

Multi-branding strategy has become a major trend among leading Chinese OEMs:  Huawei, Xiaomi, OPPO, vivo, and Transsion have already launched multiple brands recent years, targeting different price bands and user segments. What implications do Samsung, LG and other OEMs take?


Table of Contents

1. Executive Summary
2. Huawei Multi-brand Analysis
3. Transsion Multi-brand Analysis
4. Xiaomi Multi-brand Analysis
5. OPPO Multi-brand Analysis
6. vivo Multi-brand Analysis
7. Leading Chinese OEMs Multi-brand Strategy Comparison Charts
8. Conclusions
9. How Can We Help You
10. Analyst Contacts

For more information about our services please contact us or email support@strategyanalytics.com

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Contact Sales

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message: