Western Europe Post-Covid-19 Wireless Market Outlook: Smartphone Positioning and Operator Opportunities

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Report Summary:

Western Europe smartphone volume, ASP and revenue will drop significantly in 2020 due to the Covid-19 pandemic. The market will rebound in 2021 driven by 5G adoption, but it will take years to recover to its pre-coronavirus levels.

Western Europe is a saturated wireless marketplace, where the swing to postpaid service delivery has not been able to halt service revenue decline for operators. 5G momentum will build from 2021 and help to stabilize value in the operator market, with 53% of the regions wireless subscriptions on 5G by the end of 2025.

This report provides an overview of key trends in Western Europe for smartphone OEMs and wireless operators, mapping market outlook, market share performance and strategic issues impacting industry players.


Table of Contents

Executive Summary: Smartphone Positioning     2

Western Europe Post-Covid-19 Smartphone Market Outlook 3

Western Europe Smartphone OEM Performance 4
European Operator Alternative OEM Partners to Huawei 11
Key Questions for Smartphone OEMs 12
Executive Summary: Operator Opportunities 13
Western Europe Wireless Market Outlook 14
Western Europe Wireless Operator Performance and Growth 17
5G and Covid-19 Trends at Wireless Operators 20
Key Questions for Wireless Operators 23

How Can We Help You? 25

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How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?

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