Western Europe Post-Covid-19 Wireless Market Outlook: Smartphone Positioning and Operator Opportunities

Report Summary:

Western Europe smartphone volume, ASP and revenue will drop significantly in 2020 due to the Covid-19 pandemic. The market will rebound in 2021 driven by 5G adoption, but it will take years to recover to its pre-coronavirus levels.

Western Europe is a saturated wireless marketplace, where the swing to postpaid service delivery has not been able to halt service revenue decline for operators. 5G momentum will build from 2021 and help to stabilize value in the operator market, with 53% of the regions wireless subscriptions on 5G by the end of 2025.

This report provides an overview of key trends in Western Europe for smartphone OEMs and wireless operators, mapping market outlook, market share performance and strategic issues impacting industry players.


Table of Contents

Executive Summary: Smartphone Positioning     2

Western Europe Post-Covid-19 Smartphone Market Outlook 3

Western Europe Smartphone OEM Performance 4
European Operator Alternative OEM Partners to Huawei 11
Key Questions for Smartphone OEMs 12
Executive Summary: Operator Opportunities 13
Western Europe Wireless Market Outlook 14
Western Europe Wireless Operator Performance and Growth 17
5G and Covid-19 Trends at Wireless Operators 20
Key Questions for Wireless Operators 23

How Can We Help You? 25

For more information about our services please contact us or email


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $3499.
  • UK visitors will be charged £2550.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left