Smartphones



VALUE SHARE: Global Smartphone Revenue, ASP and Profit by Vendor by Price Tier : Q1 2015



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Report Summary:

Global smartphone industry revenues rose +22% annually during Q1 2015. Apple maintained top position as the largest vendor by revenue this quarter, followed by Samsung. Huawei solidified the No.3 spot with significant improved ASP. OPPO and vivo also posted surging volume and value. Meanwhile, premium-tier smartphones became the fastest-growing category by ASP. Our extensive report provides quarterly global smartphone shipments, wholesale (transfer) pricing, revenue metrics, as well as operting profit and margin for 16 major vendors from Q1 2011 to Q1 2015. Global smartphone vendor marketshare by price-tier, and global revenue-share tracking by PRICE-TIER, for all 16 vendors are also included. This report is a vital tool for monitoring the financial health and tiered marketshare of leading brands such as Nokia (Microsoft), HTC, BlackBerry, Samsung, Apple, Huawei, Xiaomi and others.


Table of Contents

1  Title Page
2  Contents
3  Analysis of Key Trends and Assumptions
4  Charts for Visual Analysis
5  Pivot Table
6  Smartphone Value Metrics : Revenue and ASP (Historical Foreign Exchange Rates Applied)
7  Smartphone Value Share : Revenue Share (Historical Foreign Exchange Rates Applied)
8  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : Q1 2015
9  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : 2014
10  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : Q4 2014
11  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : Q3 2014
12  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : Q2 2014
13  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : Q1 2014
14  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : 2013
15  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : Q4 2013
16  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : Q3 2013
17  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : Q2 2013
18  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : Q1 2013
19  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : 2012
20  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : Q4 2012
21  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : Q3 2012
22  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : Q2 2012
23  Smartphone Vendor Share by Price Tier : Shipments, Revenue and ASP : Q1 2012
24  Definitions
25  Methodology 26 Analyst Contacts

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