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USA Smartphone: Consumer Purchase Intentions



Report Summary:

Entering Q2, Strategy Analytics examines the outlook for smartphone purchases and upgrades to 5G as consumers adapt to the realities of the COVID-19 crisis.

This insight focuses on consumer confidence and planned purchases and asks: are US consumers mentally, emotionally ready to leap right back on the smartphone and 5G purchasing train?

Strategy Analytics analysed the purchase intentions of 1,444 smartphone owners in USA March 21-23 to assess how the virus has impacted their plans for purchase of a new smartphone and to upgrade to 5G service as well as their views on when life may return to normal.

 




Table of Contents

Contents
Executive Summary 3
Analysis 3
Are US Consumers Ready to jump back on the smartphone and 5G bandwagon? 3
US Consumers Optimistic? 4
Conclusions 9
How Can We Help You? 12

1.1 Mobile Phone Use due to COVID-19   4
1.2 US: When Will We get Back to Normal – Age/Gender 5
1.3 Impact of COVID-19  on US Purchases and Investments Postponed / Canceled 6
1.4 COVID-19 Impact on US Smartphone Purchase Plans- Age 7
1.5 COVID-19 Impact on Smartphone Purchase by Operator 8
1.6 USA 5G: Impact of COVID-19 on Adoption – Age/Gender 9

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5G

How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?

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