Entering Q2, Strategy Analytics examines the outlook for smartphone purchases and upgrades to 5G as consumers adapt to the realities of the COVID-19 crisis. This insight focuses on consumer confidence and planned purchases and asks: are US consumers mentally, emotionally ready to leap right back on the smartphone and 5G purchasing train? Strategy Analytics analysed the purchase intentions of 1,444 smartphone owners in USA March 21-23 to assess how the virus has impacted their plans for purchase of a new smartphone and to upgrade to 5G service as well as their views on when life may return to normal.
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