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Author: Ken Hyers


Publication Date: Sep 17 2012


Pages: 5

Report Type: Insight, Word



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 Smartphones

Upgraded Apple iPhone 5 to Dominate Subsidies




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Report Summary:

The new Apple iPhone 5 will account for a large proportion of total 2012 global handset subsidies, despite only being on sale for the final four months of the year. With demand for the first 4G iPhone likely to be higher than ever, carriers will need to dig deep into their subsidy budgets to ensure they capitalize.


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