Update: How Does Coronavirus (COVID-19) Threaten the Global and China Smartphone Market?

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Report Summary:

Strategy Analytics updated smartphone shipment forecast numbers from the previous version published on Jan 30, 2020, given the latest available info and the escalating situation in more countries and regions.

We further lower 2020 global and China smartphone shipment forecast numbers in this version, considering the slowing pace of supply chain recovery in China and the rapid spread into more countries.

The global market will ship -10% fewer smartphones than expected in 2020, due to the fear and “paralysis” caused by coronavirus. China smartphone shipments will be -15% less than expected in 2020. All regions will see an annual decline this year. All industry stakeholders need to plan for a very soft H1 and modest recovery H2 2020.

No one wins. All OEMs will ship less smartphones this year, leading by Huawei, Samsung, Apple, OPPO, vivo and Xiaomi etc. 



Table of Contents

1. Executive Summary
2. Report Update Statement
3. Global Smartphone Shipment Forecast and Impact Analysis
4. China Smartphone Shipment Forecast and Impact Analysis
5. Regional Smartphone Shipment Forecast and Impact Analysis
6. Top Ten OEM Smartphone Shipment Forecast and Impact Analysis
7. Conclusion and Recommendations
8. How Can We Help You
9. Analyst Contacts

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