Smart_PhonesSmartphones

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Author: Manish Rawat
Publication Date: Oct 11 2022
Pages: 13
 Report Type: Insight, Word

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Transsion: Embraces Multi-Brand Strategy with Tecno, Itel, and Infinix



Report Summary:

The success of Transsion is mostly attributed to its triple-brand approach. Transsion has also addressed the danger of cannibalization among these three brands by focusing on various customer groups in various pricing tiers and distribution channels.
Table of Contents

1. Executive Summary
2. Brand Image
3. User Segmentation
4. Price Tier Distribution
5. Distribution Channel
6. SA Lens
7. Conclusion
8. How Can We Help You
9. Analyst Contacts

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