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Smartphones

Summary - China Smartphone and Consumer Electronics Purchase Plans



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Report Summary:

This Summary report is the latest in our Consumer insights research series. Strategy Analytics completed an online survey with 1,560 Chinese smartphone owners in May 2021. Major Chinese device brands covered include Xiaomi, Oppo, vivo, and Huawei in addition to Apple and Samsung as benchmark international brands.

The objective of the research is to capture ownership and purchase intentions for 10 consumer electronics products:

  • Smartphone
  • Laptop/desktop
  • Tablets
  • Smart tv
  • Smart Speakers
  • Gaming consoles
  • Video streaming devices
  • Smartwatch
  • Smart Home Products
  • AR/VR headsets
Clients to our Smartphone Country Tracker service can access the full report here. 

A deep dive into the smartphone purchase decision in terms of  purchase intent, timelines, price tiers, 5G, satisfaction levels, preferred vendors, and repeat purchase intention is provided.



Table of Contents

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5G

How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?

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