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Smartphone Operating Systems Part 2 Platform dynamics and vendor strategies
In this second report of our two part series, we carry forward our smartphone OS platform assessments from Part 1 to examine the impact on the competitive landscape for vendors. We developed an analytical framework to allow us to simulate changes to vendor platform strategies and examine the impact on their smartphone volume, revenue, and operating profits from different scenarios. From this, we make suggestions for 6 key players to safeguard or improve their market share and profitability. The vendors examined in this report are Motorola, Nokia, HTC, RIM, Sony Ericsson and HP.