Ask the author


Author: Ken Hyers


Publication Date: Sep 08 2011


Pages: 4


Report Type: Insight, Word



 Smartphones

Should Yahoo Launch a Smartphone Outside Japan




Download Report

Report Summary:

Internet firm Yahoo recently partnered with Japan’s Sharp and SoftBank Mobile to co-brand an Android smartphone. Outside of Japan, however, Yahoo does not have a mobile product the way its rivals do. Our research note analyzes the motivation, risks, and recommendations for Yahoo in potentially launching additional “YPhone” models outside Japan.


For more information about our services please contact us or email support@strategyanalytics.com