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Author: Ken Hyers

Publication Date: Sep 08 2011

Pages: 4

Report Type: Insight, Word


Should Yahoo Launch a Smartphone Outside Japan

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Report Summary:

Internet firm Yahoo recently partnered with Japan’s Sharp and SoftBank Mobile to co-brand an Android smartphone. Outside of Japan, however, Yahoo does not have a mobile product the way its rivals do. Our research note analyzes the motivation, risks, and recommendations for Yahoo in potentially launching additional “YPhone” models outside Japan.

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