Q4 ’18: Apple: Overpricing and China Punish the iPhone

Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

Global iPhone shipments, revenue, ASP and profit margin fell sharply during Q4 2018. This was Apple’s worst quarter in years. Overpricing and de-subsidization across Asia and elsewhere were among the major problems. What must Apple do to recover in 2019?
Table of Contents

1. Introduction
2. Analysis
3. Apple iPhone Financial Metrics
4. Conclusions & Recommendations
5. Contacts

For more information about our services please contact us or email

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: