Author: Yiwen Wu


Publication Date: Jan 30 2019


Pages: 6


Report Type: Insight, Word



 Smartphones

Q4 ’18: Apple: Overpricing and China Punish the iPhone




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Report Summary:

Global iPhone shipments, revenue, ASP and profit margin fell sharply during Q4 2018. This was Apple’s worst quarter in years. Overpricing and de-subsidization across Asia and elsewhere were among the major problems. What must Apple do to recover in 2019?

Table of Contents

1. Introduction
2. Analysis
3. Apple iPhone Financial Metrics
4. Conclusions & Recommendations
5. Contacts

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