The golden age for OPPO has come to an end in Q4 2017. After the strong growth over past eight quarters in a row, the Chinese vendor’s shipment annual growth rate dropped to zero this quarter. It maintained the 4th position in global smartphone market by volume, but the distance with the 5th player Xiaomi has further narrowed down. OPPO is facing strong headwinds in 2018, from saturated home market, fierce competition in overseas markets, and intrinsic problems embedded in the business model.
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