Q4’17 : Apple : iPhone X Lift a Record High ASP

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Report Summary:

Apple posted a mixed quarter in Q4 2017. iPhone X hit the market finally and it lifted up Apple’s ASP to a record high. However, Apple’s profitability didn’t improve. Meanwhile, iPhone shipments dropped -1% YoY this quarter. It is the first time ever for Apple to post a negative growth rate during holiday season. In fact, Apple’s global iPhone volumes have declined on an annual basis for 5 of the past 8 quarters. The outlook for Q1 2018 remains weak.

Table of Contents

1. Executive Summary
2. Key Trend Analysis
3. Quarterly Charts
4. Conclusion
5. How Can We Help You
6. Analyst Contacts

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