Smart_PhonesSmartphones

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Author: Yiwen Wu
Publication Date: Mar 27 2017
Pages: 6
 Report Type: Insight, Word

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Q4’16: vivo : Channel Management is the Key



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Report Summary:

vivo recorded a great quarter with +92% YoY increase in volume and +167% annual growth in revenue. vivo is the world fifth largest smartphone vendor by volume this quarter. Its efforts in brand lifting have paid off and its ASP continued to increase. Looking forward, however, we caution some headwinds would hamper its momentum in 2017, especially on channel management in China and overseas expansions.
Table of Contents

1. Executive Summary
2. Analysis
3. Quarterly Charts
4. Conclusions
5. Analyst Contacts

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