Q4 '19 : Samsung : Volume Down, Profit Up

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Report Summary:

Samsung shipped 68.8 million smartphones worldwide in Q4 2019, down -1% YoY. Shipments of both flagship and lower-end smartphones dwindled annually, but Samsung maintained decent profitability through efficient marketing expenses and the optimized product strategies. As 5G war becomes fierce in 2020, we recommend Samsung to strengthen its foldable-centric product positioning to defend the leading position.

Table of Contents

1. Executive Summary
2. Key Trend Analysis
3. Quarterly Financial Charts
4. Conclusion and Recommendations
5. How Can We Help You
6. Analyst Contacts

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