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Q4 '18: Xiaomi: China Collapsing, Europe Soaring



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Report Summary:

Xiaomi's global smartphone shipments fell -6% YoY in Q4 2018. Xiaomi is collapsing in China and the brand is in real trouble there. The vendor has made some impressive gains across Western Europe, but this was not enough to offset the China shrinkage. Can Xiaomi fix China and internationalize into Europe and elsewhere at the same time?
Table of Contents

1. Introduction
2. Xiaomi Financial Analysis
3. Xiaomi Marketshare
4. Conclusions & Recommendations
5. Contacts

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